Many months ago, I discovered Swedish designer, Gudrun Sjoden’s clothes. And it was love at first sight.
Have you heard of their clothes? Am I the last one to know? Holy smokes, it’s good. Colorful. Playful. Ethically sourced and made.
Clothes for every size, shape, age. What can be better?
My friend Rachel (seen above in her Gudrun clothes) introduced them to me many months ago and I’ve been obsessed ever since.
At first I fell in love with their clothes. They’re beautifully flowy. Colorful. Artsy. And perfect for layering.
I love that they’r COMFORTABLE, affordable, and made with the environment in mind. Sustainable business is my jam.
I adore that all the clothes start off from a woman’s (Gudrun herself) sketches and then get turned into brilliant clothes.
I also love that they have not just clothes but tights (SEE those in the photo above? They have flowers all over them. Love!), and shoes and scarves and even home goodies.
After I fell in love with their clothes, I fell in love with Gudrun herself. At 70 (SEVENTY!), she just celebrated 40 years in business. FORTY YEARS! I love her artistry. I love how she runs her business with soul. I love how she makes an impact doing what she loves. I love that her business is global, often working with the locals for her STUNNING photoshoots.
And so. You can imagine all the happy dances that took place when I was asked to be an ambassador of their company! OMGoodness, ya’ll. It feels like a dream partnership, one where I can shout my obsession from the rooftop and proudly say “Go check out these clothes! Go check out Gudrun!” And it all ties so gorgeously into my Wear Your Joy project.
And so, for now this partnership means that I get to simply be an ambassador, to talk them up to my tribe (you!) and do it with so much joy, because the truth is I would do it anyway, official “ambassadorship” or not.
So yes, here’s to many years of a beautiful partnership. I. Am. So. Excited.
Go check out all the beauty over on their website. And head over to their Pinterest for inspiration GALORE. You’re welcome :)))
XO!
I love your style it’s like I found my spirit sister
I can relate. I love gudrun! I wish I could afford my favorites but I enjoy when they are sometimes on discount. Also I wish she would have petite sizes. I usually have to alter everything.
What a rainbow of sunshine you, your post and “girl tribe”. D lighted that you are a fellow Gudrun Girl Ambassador. Happy Dance that we get to meet this month and spend some time. Honey Hugs betti z
Kelly Rae, How wonderful! Yep, another Gudrun girl here. These are beautiful and awesome. What a PERFECT merger. Congratulations!
Linda
Thank you so so much, Linda! I’m excited!
Tengo curiosidad, se puede comprar su ropa? Sí es así donde la puedo comprar?
Very cool clothes! I just ordered 4 items!! Was bummed thet the leggings item didn’t seem to be working properly. Couldn’t get colors/sizes to come up. Am very excited about what I am gwtting though 😉😉😉
Wendy
Yay!! Have fun with your finds!
Wow! I can’t believe this! Well, I can because you’re awesome. I have been ogling Gudrun’s clothes for months and months. A match made in heaven
Thanks Sarah!! I’m so excited!!
OMG! They are one of my favorite companies…I own several pieces from them and love everyone of them. They are definitely my happy clothes. Love the colors, the styles, the fact that they acknowledge the fuller-sized woman, and that the company is run by a woman who loves being the age she is and knows no limits. Kelly, we will have to check with each other if we are ever to be in the same room as I see several pieces you own that I too own.
I also use the catalogs in my art. I have been known to run the colorful pages through my shredder and use the small pieces in my art or use them to package my art when it goes to its new home.
So, congratulations on being recognized as the talented artist and businesswoman you are by another talented artist and businesswoman.
Cheryl
Oh WOW yes! Their catalogues are super colorful, I love that you incorporate them into your art!
Kelly Rae,
How exciting for you, what a perfect pairing! I love Gudrun, & have been wearing her clothes for years- I thought I had spied some of her designs on you in your newsletters/instagrams…We even have some of the same pieces! I am a big girl, & am so glad that I can find beautiful, colorful, fun clothing that fits, looks great on, & makes me happy! Thanks for sharing 🙂
Thank you, Tamara!!
Congrstulations, Kelly. Looking forward to getting more info re Gudrun and her clothes via you.💕 I had the pleasure of visiting Gudrun’s store in Helsinki last August. Just love her and her clothes to pieces. In fact, I just got a package from Sweden today💕💕💕
Thank you so much, Kathe! That is SO cool that you got to visit her store in Helsinki! So awesome!!!
You fit perfectly together..best wishes to you both..her site is great.
Thank you, Brenda!! Cheers!
That is so wonderful Kelly. I love the vibrant colors and flowers. They make me happy.
Me too!!
Wow…I love these cloths…thanks for sharing 😀
I love em too!!
I have only been buying clothes from Gudrun Sjoden for the last year, and I have two of the dresses you are wearing in your pictures! The clothing is fun and so different from other styles in the U.S. Glad you are an ambassador for her clothing!
Love this!!
I have been following Gudrun for some time now and have loved her as well her style. And now my favorite artist pairing up with her….how good this world is! Peace & keep bringing more her styles forward!
Awww, thanks Teresa! This is gonna be FUN!
Congratulations! This is wonderful. I’m new in the WYJ class and had never heard of Gudrun or her company until I clicked on your list of fave things (on your site). LOVE the clothes…just having a hard time deciding what to get first, LOL. Thank you for introducing me to them.
VERY cool, Kellye! Have fun!!
Ohhh, rae of kellyness, you wear Gudrun well, in material, words, and heart. What a delightful post and magnificent YOU. XOXOOO
The picture of Kelly and Rachael Awes together is pure sunshine!!! Love it all!! And as a beloved member of the “wear your Joy project! ” I totally agree that this fits in wonderfully!! Yay for color, comfort, and Joy!
It’s all there… Xoxoxox
Kiki johanning *hugs and kisses to you three!!
<3 <3 <3
So happy for you! You deserve it. So love their clothing and would be thrilled to see your art design incorporated. Best of everything! Dawn from The Untamed Country
Thank you, Dawn! I’m over the moon excited!!
how fun is that!!!!??? talk about joyful clothes! I’ve used the catalog in my art any times…it’s just the best and the clothes make me SWOON! many many congrats!!
Yes!! I love that folks are using the catalogues in their art, that is so COOL!
Just bought myself a dress from this site. Thanks!
VERY cool! You’re gonna love it!!