Announcing a super fun partnership with Gudrun Sjoden!

Apr 26, 2017 | Entrepreneurship, Life in Progress, My Creative Practice, Wear Your Joy™

Many months ago, I discovered Swedish designer, Gudrun Sjoden’s clothes. And it was love at first sight.

Have you heard of their clothes? Am I the last one to know? Holy smokes, it’s good. Colorful. Playful. Ethically sourced and made.

Clothes for every size, shape, age. What can be better?

My friend Rachel (seen above in her Gudrun clothes) introduced them to me many months ago and I’ve been obsessed ever since.

At first I fell in love with their clothes. They’re beautifully flowy. Colorful. Artsy. And perfect for layering.

I love that they’r COMFORTABLE, affordable, and made with the environment in mind. Sustainable business is my jam.

I adore that all the clothes start off from a woman’s (Gudrun herself) sketches and then get turned into brilliant clothes.

I also love that they have not just clothes but tights (SEE those in the photo above? They have flowers all over them. Love!), and shoes and scarves and even home goodies.

After I fell in love with their clothes,  I fell in love with Gudrun herself. At 70 (SEVENTY!), she just celebrated 40 years in business. FORTY YEARS! I love her artistry. I love how she runs her business with soul. I love how she makes an impact doing what she loves. I love that her business is global, often working with the locals for her STUNNING photoshoots.

And so. You can imagine all the happy dances that took place when I was asked to be an ambassador of their company! OMGoodness, ya’ll. It feels like a dream partnership, one where I can shout my obsession from the rooftop and proudly say “Go check out these clothes! Go check out Gudrun!” And it all ties so gorgeously into my Wear Your Joy project.

And so, for now this partnership means that I get to simply be an ambassador, to talk them up to my tribe (you!) and do it with so much joy, because the truth is I would do it anyway, official “ambassadorship” or not.

So yes, here’s to many years of a beautiful partnership. I. Am. So. Excited.

Go check out all the beauty over on their website. And head over to their Pinterest for inspiration GALORE. You’re welcome :)))

XO!

Sending much love,

Show/Hide Comments (37 comments)
37 Comments
  1. Dina

    I love your style it’s like I found my spirit sister

    Reply
  2. Mary Mccracken

    I can relate. I love gudrun! I wish I could afford my favorites but I enjoy when they are sometimes on discount. Also I wish she would have petite sizes. I usually have to alter everything.

    Reply
  3. betti zucker

    What a rainbow of sunshine you, your post and “girl tribe”. D lighted that you are a fellow Gudrun Girl Ambassador. Happy Dance that we get to meet this month and spend some time. Honey Hugs betti z

    Reply
  4. Linda Varos

    Kelly Rae, How wonderful! Yep, another Gudrun girl here. These are beautiful and awesome. What a PERFECT merger. Congratulations!
    Linda

    Reply
    • Kelly Rae Roberts

      Thank you so so much, Linda! I’m excited!

      Reply
    • Joanna

      Tengo curiosidad, se puede comprar su ropa? Sí es así donde la puedo comprar?

      Reply
  5. Wendy

    Very cool clothes! I just ordered 4 items!! Was bummed thet the leggings item didn’t seem to be working properly. Couldn’t get colors/sizes to come up. Am very excited about what I am gwtting though 😉😉😉
    Wendy

    Reply
    • Kelly Rae Roberts

      Yay!! Have fun with your finds!

      Reply
  6. Sarah Doggett

    Wow! I can’t believe this! Well, I can because you’re awesome. I have been ogling Gudrun’s clothes for months and months. A match made in heaven

    Reply
    • Kelly Rae Roberts

      Thanks Sarah!! I’m so excited!!

      Reply
  7. Cheryl Brown

    OMG! They are one of my favorite companies…I own several pieces from them and love everyone of them. They are definitely my happy clothes. Love the colors, the styles, the fact that they acknowledge the fuller-sized woman, and that the company is run by a woman who loves being the age she is and knows no limits. Kelly, we will have to check with each other if we are ever to be in the same room as I see several pieces you own that I too own.

    I also use the catalogs in my art. I have been known to run the colorful pages through my shredder and use the small pieces in my art or use them to package my art when it goes to its new home.

    So, congratulations on being recognized as the talented artist and businesswoman you are by another talented artist and businesswoman.

    Cheryl

    Reply
    • Kelly Rae Roberts

      Oh WOW yes! Their catalogues are super colorful, I love that you incorporate them into your art!

      Reply
  8. Tamara Totoro Dick

    Kelly Rae,
    How exciting for you, what a perfect pairing! I love Gudrun, & have been wearing her clothes for years- I thought I had spied some of her designs on you in your newsletters/instagrams…We even have some of the same pieces! I am a big girl, & am so glad that I can find beautiful, colorful, fun clothing that fits, looks great on, & makes me happy! Thanks for sharing 🙂

    Reply
    • Kelly Rae Roberts

      Thank you, Tamara!!

      Reply
  9. Kathe Dooley

    Congrstulations, Kelly. Looking forward to getting more info re Gudrun and her clothes via you.💕 I had the pleasure of visiting Gudrun’s store in Helsinki last August. Just love her and her clothes to pieces. In fact, I just got a package from Sweden today💕💕💕

    Reply
    • Kelly Rae Roberts

      Thank you so much, Kathe! That is SO cool that you got to visit her store in Helsinki! So awesome!!!

      Reply
  10. Brenda

    You fit perfectly together..best wishes to you both..her site is great.

    Reply
    • Kelly Rae Roberts

      Thank you, Brenda!! Cheers!

      Reply
  11. Luz

    That is so wonderful Kelly. I love the vibrant colors and flowers. They make me happy.

    Reply
    • Kelly Rae Roberts

      Me too!!

      Reply
  12. Latifa Lipton

    Wow…I love these cloths…thanks for sharing 😀

    Reply
    • Kelly Rae Roberts

      I love em too!!

      Reply
  13. Artemis O'Connor

    I have only been buying clothes from Gudrun Sjoden for the last year, and I have two of the dresses you are wearing in your pictures! The clothing is fun and so different from other styles in the U.S. Glad you are an ambassador for her clothing!

    Reply
    • Kelly Rae Roberts

      Love this!!

      Reply
  14. Teresa Young

    I have been following Gudrun for some time now and have loved her as well her style. And now my favorite artist pairing up with her….how good this world is! Peace & keep bringing more her styles forward!

    Reply
    • Kelly Rae Roberts

      Awww, thanks Teresa! This is gonna be FUN!

      Reply
  15. Kellye Crocker

    Congratulations! This is wonderful. I’m new in the WYJ class and had never heard of Gudrun or her company until I clicked on your list of fave things (on your site). LOVE the clothes…just having a hard time deciding what to get first, LOL. Thank you for introducing me to them.

    Reply
    • Kelly Rae Roberts

      VERY cool, Kellye! Have fun!!

      Reply
  16. Rachel Awes

    Ohhh, rae of kellyness, you wear Gudrun well, in material, words, and heart. What a delightful post and magnificent YOU. XOXOOO

    Reply
    • Kiki johanning

      The picture of Kelly and Rachael Awes together is pure sunshine!!! Love it all!! And as a beloved member of the “wear your Joy project! ” I totally agree that this fits in wonderfully!! Yay for color, comfort, and Joy!
      It’s all there… Xoxoxox
      Kiki johanning *hugs and kisses to you three!!

      Reply
    • Kelly Rae Roberts

      <3 <3 <3

      Reply
  17. Dawn Osborne

    So happy for you! You deserve it. So love their clothing and would be thrilled to see your art design incorporated. Best of everything! Dawn from The Untamed Country

    Reply
    • Kelly Rae Roberts

      Thank you, Dawn! I’m over the moon excited!!

      Reply
  18. sharon stanley

    how fun is that!!!!??? talk about joyful clothes! I’ve used the catalog in my art any times…it’s just the best and the clothes make me SWOON! many many congrats!!

    Reply
    • Kelly Rae Roberts

      Yes!! I love that folks are using the catalogues in their art, that is so COOL!

      Reply
  19. Julie

    Just bought myself a dress from this site. Thanks!

    Reply
    • Kelly Rae Roberts

      VERY cool! You’re gonna love it!!

      Reply

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Hello + welcome!

I’m Kelly Rae Roberts

Before I picked up my first paintbrush at the age of 30, I was a medical social worker. I followed my creative whispers, and today I’m an artist & Possibilitarian. I’m passionate about creating meaningful art and experiences that awaken and inspire our spirits.

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