Marketing Magic
An 8-Week Deep Dive for Creatives
Do you wonder why all your marketing efforts aren’t translating into traffic or sales?
You’ve poured your heart, your soul, your time, and your resources into your creative business.
And yet… the traffic isn’t there. The sales aren’t flowing. Your dream people — the ones who are searching for exactly what you offer — don’t even know you exist.
We’re here to change that. 
I know how much courage it takes to put your work into the world.
You’ve built something beautiful, and it deserves to be seen, celebrated, and purchased by the people who are already out there looking for it.
For too long, many of us have tried to piece together marketing on our own. We’ve posted on social, launched and relaunched, thrown spaghetti at the wall, and wondered why it still feels so hard.
What I want you to know is this: it doesn’t have to be so exhausting. When the right behind-the-scenes systems are in place (the ones most creatives skip), everything begins to flow with more ease. Your work starts reaching your dream people. And you get to return to what you love most: creating, knowing your marketing is quietly working for you in the background.
That’s why I’m opening the doors to this Small-Group Marketing Deep Dive with Wendy, my own Chief Marketing Officer for this 8-week, high-touch course that we’ve created with you in mind.
She’s the person I trust most with my own business, and together, we’ll guide you through the practical essentials and the heart-centered marketing strategies that actually work.
Within a year of her strategies, we saw:
- 64% growth in organic search
- 60% increase in overall traffic
- 400% increase in revenue
This is for you if…
- You have a creative business and website (artist, maker, coach, healer, writer, or teacher). You’ve tried marketing, but you’re stuck and ready for better results.
- You’ve poured your heart into your offerings, but sales and traffic still aren’t where you want them to be.
- You’ve dabbled in social media or other marketing efforts, but it all feels scattered, exhausting, or inconsistent.
- You want to understand where to put your energy, time, and money for the biggest impact when it comes to marketing.
- You’re craving both the practical know-how (Google Analytics, SEO, email, website upgrades) and the soulful strategies that feel aligned with your values.
- You want hands-on mentorship + 1:1 support with two seasoned guides (Me, Kelly Rae + my trusted CMO, Wendy) showing you step-by-step, with feedback tailored specifically to your business.
What this is
It’s an 8 week immersive, live, small-group mentorship.
Beginning Tuesday, October 14th, we’ll meet for 8 focused two-hour Zoom sessions from 1-3pm PST.
Together, we’ll dive into one essential piece of the marketing puzzle, with clear guidance to help you put it solidly into place before moving on to the next.
With 12 or less women in the circle, you’ll be known and supported. You’ll also get unlimited 1:1 support via email for the entire 8 weeks.
Before we begin, you’ll fill out a creative brief — sharing your goals, your website, your socials, and how you want your business to be known. Wendy will personally audit your current marketing. This means when you arrive, we’ll already have a deep understanding of your unique brand.
And here’s the extraordinary part: Wendy’s professional marketing audits (deep dives into your business to uncover strengths and growth opportunities) start at $5,000 for her private clients. Your spot in this program includes that same level of care — plus 8 weeks of live teaching, feedback, 1:1 support, and community — for a fraction of the investment.
What’s Included
- Beginning Tuesday, Oct 14th, 8 live, two-hour weekly Zoom sessions from 1-3pm PST with Kelly Rae and Wendy. Designed to take the mystery out of marketing, these weekly sessions will make the essentials feel clear and approachable. Recordings included so you can revisit anytime.
- Each week you’ll get a blend of insider wisdom and expert strategy. Kelly Rae brings two decades of building a creative business from the ground up, while Wendy brings proven marketing strategies that turn effort into results.
- Our sessions will draw on real examples from within the group. You’ll see your own business reflected back with fresh insight while also gaining valuable lessons from the journeys of others.
- Action steps between sessions. These will be guided and manageable so you’re not just learning, but building as you go.
- Dedicated Q+A time in every session so you receive direct coaching, clarity, and encouragement from both of us.
- A small but mighty circle of women. The kind of peers you can brainstorm with, share honest struggles with, and keep leaning into for support and inspiration even after the program ends.
By the end, you won’t just understand the essentials. You’ll have them set up and working for you, all within a supportive and encouraging container.
Did we mention the 1:1 support?
For 8 weeks, you’ll have us just an email away.
Think of us as your behind-the-scenes marketing buddies, available via email the whole 8 weeks. When you have a specific question about your business marketing, or if you get stuck (or just need a “you’ve got this!”), we’ll be right there.
Topics We’ll Cover
Week 1: Foundations + Fresh Perspectives
We’ll start with the basics: what marketing really is (and what it’s not), why it matters, and how to think about it in a way that feels less overwhelming and more empowering.
You’ll get a fresh perspective on where to begin, no matter your starting point.
Week 2: Being Found (Your Secret Weapons)
How do people actually discover you online? This week, we’ll uncover the behind-the-scenes “secret weapons” that most creative businesses skip, including tools like Google Analytics and other essentials that quietly work in the background to help your dream people find you. You’ll learn what they are, why they matter, and how to set them up in a way that feels approachable.
Week 3: Creating Content That Attracts
We’ll explore how to share your work in ways that draw people in and help them discover you. This is where we’ll demystify Search Engine Optimization (SEO) and keyword research, showing you how blogging and website content connect directly to being found in searches and AI. You’ll leave with simple, doable strategies that turn your content into a magnet for your dream people.
Week 4: Your Website, Working Smarter for You
Your website should be more than a pretty space. It should be pulling its weight. This week, we’ll roll up our sleeves and evaluate your website’s user experience. We’ll guide you through a simple process so you can see, with fresh eyes, what’s working and what’s not. Then we’ll point you toward easy fixes that make your site clearer, and better at turning visitors into buyers.
Week 5: Email as Your Secret Superpower
Social media comes and goes, but your email list is something you own. It’s your most reliable way to connect with your people. This week we’ll show you how to nurture and grow that list in ways that feel natural, doable, and deeply effective. You’ll also learn why email quietly outperforms almost every other marketing effort, and how to set it up so it works for you in the background while you focus on creating.
Week 6: Social Media, Simplified
Love it or hate it, social media can be a powerful tool. This week we’ll help you see your social platforms as an extension of your website and overall presence, not a separate universe you have to constantly chase.
We’ll set up and polish the basics, discuss how it dovetails into being found through search, and how to decide which channels are actually worth your time.
Week 7: Selling Made Simple
Marketing doesn’t end when someone finds you, it continues through every click they take in your shop. This week, we’ll explore how to make your online store feel clear, inviting, and easy to buy from. Together we’ll look at how to structure categories, how to design product pages that highlight the heart of your work, and how to create a checkout experience that feels seamless. These are the behind-the-scenes marketing moves that quietly turn browsers into buyers.
Week 8: Bringing It All Together
Marketing can feel like a thousand moving pieces, but by this final week, you’ll see how they all connect. Together, we’ll revisit what you’ve learned and implemented, and then create a personalized prioritization plan so you leave with a clear, 90-day marketing roadmap, a working editorial calendar, and a list of small but mighty actions that keep your momentum going. Think of this as your launchpad, a plan you can follow with confidence moving forward.
Are you ready to invest in your marketing and change everything?
We’ll meet on Tuesdays, beginning Oct 14th, from 1-3pm PST. Please see FAQ below for exact dates.
To reserve your spot, please complete either your full payment or your first installment. You’ll receive an email with more details once we’ve received your payment. We can’t wait to learn more about YOU!
Single payment
$3,300
$1,200/month for 3 months*
Pay in three installments ($3600): Second payment of $1200 due Oct 30th. Final/third payment of $1200 due Nov 30th.
Frequently Asked Questions
Which weeks will we meet live? Will they be recorded?
We will meet for 8 live Zoom sessions starting Tuesday, October 14th through December 16th (excluding the week of Thanksgiving) from 1-3pm PST.
All sessions will be recorded so you can rewatch anytime. That said, the magic really happens when we’re together live, asking questions, sharing, and learning from one another. We encourage you to show up on Zoom whenever possible to get the very most out of this experience.
How does the 1:1 support work?
Throughout the 8 weeks, you’ll have direct email access to both of us. That means if you get stuck, have a question, or want feedback in between our live sessions, you can reach out and we’ll respond with thoughtful, personalized guidance. Think of it as having us in your back pocket, ready to help you move forward without losing momentum.
Also, before we begin, Wendy will be auditing your website and current marketing efforts. This will give us a clear picture of where you’re starting from, so our support during the program is tailored to you from the very beginning.
Do I have to be techy for this course?
Not at all. We’ll walk you step-by-step through each setup, and you’ll have both group support and 1:1 guidance along the way. We will not overwhelm you as our goal is to make the “techy” parts simple, doable, and (dare we say) even fun.
What if I don’t have a website yet?
This intensive is for creatives who already have a website and an offering in place. If you don’t have those yet, you’ll want to get them set up first so you can get the most from this course.
What if I can’t keep up with the weekly work?
This intensive is designed for busy creatives. Each week you’ll have clear, focused tasks to implement, and we’ll be right there mentoring you through it. If you fall behind, you’ll still have the tools, templates, and replays to work at your own pace.
Do I need to run paid ads for this to work?
Nope. This intensive is all about building the behind-the-scenes systems (SEO, email, website flow) that help your work get discovered without relying on constant ads or launches. We’ll talk about ads in context, but they are not required.
I’ve already tried some marketing, but I feel stuck. Will this help?
Yes. In fact, this course was designed for you. We’ll take what you’ve already done and show you how to make it work smarter (not harder) — filling in the behind-the-scenes essentials most creatives skip.
Do I need a certain kind of website platform?
No. Whether you’re on Shopify, Squarespace, Wix, or WordPress, we’ll show you how to apply what you learn to your platform.
Will this be offered again?
This is a rare, small-group experience with both of us. Because of the high-touch nature (and Wendy’s schedule), we can’t promise it will happen again.
Our story!
One of the greatest gifts of my business journey has been crossing paths with Wendy Roe.
Wendy has been in the digital marketing world for over 20 years, guiding companies across industries — from art and personal care to SaaS start-ups and eCommerce. She blends the art and the science of marketing, always grounding strategy in both data and heart.
When Wendy came alongside me and my team, everything shifted and we saw dramatic growth amongst organic search, overall site traffic and revenue.
But beyond the numbers, here’s what you need to know: Wendy gets creative entrepreneurs. She understands that we want to grow in ways that feel authentic and human. She brings clarity to the “techy” pieces, and she does it with a teacher’s heart.
That’s why she’s not just my CMO. She’s my trusted advisor, collaborator, and friend. And now, for the very first time, she’ll be offering this same level of insight and care to a small circle of 12 women alongside me.
This is truly a rare opportunity to have Wendy in your corner.
