Idea to Done :

Plan, create, + launch your online offering

WITH KELLY RAE ROBERTS
& ANDREA SCHER

Calling all coaches, artists, writers & other creative creatures

 

Are you ready to distill your heart & brilliance

into a gorgeous & profitable online offering?

What if

• You could create a beautiful (and profitable) online offering in just 8 weeks?

• You didn’t have to do it alone and had an abundance of real-time individualized support every step of the way?

• It was fun and easy? With a gorgeous group of other creative women cheering you on?

Have you ever looked at offerings online and thought, I could do that! Or wondered if you could?

Or maybe you’re ready to up level your current online offerings and are wondering if you could make something more profitable, more authentic, more you.

The answer is YES! And we’ll show you how.

Idea to Done

is an 8 week workshop devoted to walking you through the entire process of creating a powerful (and profitable) online offering.

Our commitment is to guide you with ease, joy and unlimited support.

You read that correctly: UNLIMITED SUPPORT whenever you need it.

 

How does this sound:

 

* Get clear on your specific genius and distill it into a signature online offering for your people

* Use a well-tested methodology to plan, create, and successfully launch an ecourse (and use that same methodology for future courses!)

* 60 days of unlimited, real-time individualized support every step of the way.

* Class starts January 23rd, 2023

* Graduation celebration is March 16th, 2023

* All course materials are yours forever. You can access them anytime, from anywhere.

 

Oh my gosh, yes please!

It’s time to expand your reach, radiate your
brilliance, and make money.

It all starts Jan 25th, 2023

We are optimizing for
ease, togetherness, and loads of support.

 

Creating a powerful offering doesn’t have to be a heavy lift.

It doesn’t need to be overly complicated or require lots of research + new skill sets. Sometimes we just need someone to hold our hand and walk us through all the steps along the way.

We promise not to overwhelm you with content, homework and things to read. (We know your schedule is already filled to the brim).

“Kelly Rae and Andrea brought equal parts warmth and wisdom to every corner of this thoughtfully crafted course. The whole process nurtured me both professionally and personally—not only did I get exactly what I needed to develop my course, I also got full permission to authentically trust and care for myself as a teacher and a human. I’m so glad I gave myself the gift of signing up for Idea to Done, it was well worth my investment and more!”

Laurie Budlong-Morse, LMFT
www.lauriebmorse.com

The magic of this course is that we will do the work together.

 

On every live Zoom call, we will take on another piece of the puzzle and guide you through a process in real time so that you come away with a completed chunk of the work.

You’ll feel the collaborative magic (and accountability) as you bring your vision to life.

In addition to our weekly live workshops, we are committed to giving you real-time support and mentorship every step of the way.

This course includes 8 full weeks of unlimited individualized support. Email us with your questions and we’ll respond within 1-3 business days.

 

This is for you if

You are an artist, a coach, a writer (or any other type of creative creature!) who is ready to clarify and distill your creative brilliance and ideas into a unique and powerful online offering.

You’ve been putting off a project like this (perhaps due to fear, self-doubt, or perfectionism) and need help narrowing your focus and getting your project done.

You’d like to have heart-led teaching / engagement / pacing  modeled for you so you can get inspired for how to teach your own course.

You want to crack the code on pricing and marketing in ways that feel authentic yet effective.

You have other ecourses or in-person classes, but you’re seeking new ways of widening your vision for a new online offering.

You crave individualized support through whatever comes up (overwhelm, tech hurdles, etc) as well as a vibrant community of other creators.

We believe in your brilliance

This course is only offered once a year. It all starts Jan 25th 2023

What our  Graduates are saying…

“This course was such a gift! I’d been dreaming of an online offering for years, and this course took it from dream to reality, in 8 weeks. So much support, information, encouragement, modeling — all with beautiful leadership and beautifully held space in a beautiful community. If something really matters to you, wrap structure and community around it — it works!”

Shana Brodnax
3birdscoaching.com

“Idea to Done is unlike every other online business course I’ve taken. It is a soul-centered approach to your business, and it helps you to not only launch your course, but to offer it in the most authentic way. This is so much more than a business course. Hands down, it is the best investment I made in my business and myself this year.”

2022 Course Participant

How it  Works

Clarity + Confidence 2-Day Intensive

Wed/Thurs, Jan 25/26, 10am – 2pm PST

We’ll spend two half days together via Zoom on Wed Jan 25th and Thurs Jan 26th.

By the end of the intensive, you will know what your offering will be and who you want to reach.

Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart.

You’ll feel clear, confident, and inspired to spend the next several weeks birthing your offering.

Weekly Live Sessions 

Live classes every Wed, 10am – 12pm PST

• Engaging, inspiring, and informative weekly live video sessions on Wednesdays  from 10am-12pm PST.

• Weekly sessions will be experiential. On every live Zoom call, we will take on another piece of the puzzle, and guide you through a process in real time so that you come away with a completed piece of the process.

• Between sessions, you’ll have ample time to continue working on your project with clear, actionable steps. No hustling, fast-paced expectations here. One small step at a time.

Weekly Office Hours

Live Office Hours every Thurs, 10am – 11pm PST

In Addition to our weekly classes, we’ll have weekly Office Hours on Thursdays, from 10am – 11am PST. Bring your questions / concerns / fears, and we’ll work through them, together. 

Can’t make the LIVE classes or office hours? No worries, everything will be recorded, and you can watch it anytime.

 

UNLIMITED 1:1 Support

It’s true! We offer unlimited support via email throughout the entire 8 weeks. Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.

Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade+ of teaching online with you. We want to see you succeed!

It all starts January 25th, 2023

From Idea to Done:

Topics We’ll Cover + Our Schedule

CAN’T MAKE ALL THE SESSIONS? We’ve got you covered! 

 

WEEK 1: 
Wed/Thurs, Jan 25/26, 10am – 2pm PST

Clarity & Confidence 2-day Intensive

By the end of our 2-day Kickoff, you’ll know what you are offering, understand its essence and have a clear path forward. You’ll also know exactly who (and who you do not) want to reach. Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart.

WEEK 2: 
Class: Wed, Feb 1, 10am – 12pm PST
Office Hours: Thurs, Feb 2, 10am – 11am PST

Sales Page + Naming Your Course

We’ll take you through all the steps of creating a compelling sales page that your audience won’t be able to resist. You’ll be surprised at how joyful writing a sales page can be, like writing a love letter to your people. By the end of this week, you’ll have a name for your course, as well as a sales page with a “Coming Soon/Join the Interest List” call to action on your website.

WEEK 3: 
Class: Wed, Feb 8, 10am – 12pm PST
Office Hours: Thurs, Feb 9, 10am – 11am 

Curriculum Mapping 

We’ll walk you through what makes a compelling and engaging course while guiding you to create a thorough outline of all you want to cover in your offering. By the end of this week, you’ll have a clear map of your content and how best to walk your students through all that you have to share. 

WEEK 4: 
Class: Wed, Feb 15, 10am – 12pm PST
Office Hours: Thurs, Feb 16, 10am – 11am ​

Format + Delivery options

We’ll help you determine how to deliver your content that works for YOUR personality. Whether you’re an introvert or extrovert, whether you love videos vs written lessons vs live discussions, we’ll help you find a format that feels just right for you. We’ll walk you through all the options, including types of courses, platforms, and tech solutions. At the end of this week, you’ll feel excited to start plugging your content into whatever delivery method you’ve chosen.

 WEEKS 5: 
Class: Wed, Feb 22, 10am – 12pm PST
Office Hours: Thurs, Feb 23, 10am – 11am 

Tech Solutions

It’s easier than you think! We’ll share all our ease-filled tech solutions when it comes to creating videos, graphics, audio, and everything else you might want to include in your course. 

 WEEK 6: 
Class: Wed, Mar 1, 10am – 12pm PST
Office Hours: Thurs, Mar 2, 10am – 11am 

Pricing For Worthiness & Launching Part 1

We believe in pricing for worthiness, and we’ll help you price your offering accordingly. We’ll also walk you through all the things to consider, including how to take payment, if you should offer payment installments, and more.

We’ll also begin to dive into all things launching/marketing this week.

WEEK 7: 
Class: Wed, Mar 8, 10am – 12pm PST
Office Hours: Thurs, Mar 9, 10am – 11am 

Launching & Marketing Part 2

We’ll continue to walk you through an amazing menu of ideas for reaching your ideal community – the people you’d LOVE to work with. You’ll be encouraged to pick a few options that feel just right for YOU and your personality and run with them. By the end of this week, you’ll be surprised at the amount of people you already have access to, and some beautiful ways to make your course irresistible to them. You don’t need a large following or list, we promise.

Week 8: 
Class: Wed, Mar 15, 10am – 12pm PST

Celebration

We believe in celebrating. And no program would be complete without a little graduation ceremony! You’ll get to announce/share your offering with everyone in the workshop (and likely get several signups!). We’ll send you off with a deeply rooted sense of possibility, and a community of other women who are offering up wonderful things in the world. 

What our  Graduates are saying…

Tenaya Amelia Wieczorek
dreamsthatspeak.com

Andrea Corp
leapandtwirl.com

Jenn Taylor

Shannon Speaks, LISW-S
nourishcc.com

About your  Guides

Kelly Rae Roberts

I’m an artist, author, entrepreneur, mother. I’m also a social worker (MSW) and practiced as a clinical medical social worker for years before I began making art.

I’ve been running my business since 2006, and it just keeps getting better.

When it comes to online offerings, I’ve successfully launched signature ecourses, mini-ecourses, subscriptions, memberships, virtual coaching circles, ebooks, and more. Many of them have generated six-figure revenue! 

I’m grateful + excited to co-lead this offering with one of my favorite people on the planet, Andrea Scher. We love to support other entrepreneur sisters by sharing the hard-won lessons we’ve learned along the way.

We know just the right constellation of women will join us to form a powerful, beautiful community of soul-driven entrepreneurs.  

Andrea Scher

Andrea Scher, CPCC is an author, artist and life coach whose work is driven by her belief in the transformative power of creativity for joy and wellbeing. For nearly two decades, through her award-winning blog Superhero Journal, her Creative Superheroes podcast, and her bestselling e-courses, Andrea has thrilled others with their own power to find magic all around them.

Andrea has led thousands of women through her signature course Mondo Beyondo as well as dozens of other courses over the past 15 years. 

Her new book, Wonder Seeker: 52 Ways to Wake up Your Creativity and Find Your Joy (HarperCollins) straddles the world of creativity and mindfulness – playfully inspiring readers to live more vibrant lives full of presence, joy and connection. 

You can learn more about Andrea on her website or follow her on Instagram!

A few of our awesome  Guest experts!

Ali Edwards
Designer, Teacher, Author

Emma Brownson
Brand Strategist, Web Designer

Dr. Leta Jussila
Teacher, Acupuncturist

Beth Kempton
Author, Ecourse producer/teacher

FAQS

When do the live sessions happen?

** All sessions will be recorded, so you can rewatch as often as you’d like **

Two Day Kick-off Intensive:
Wed, Jan 25th, 10am – 2pm PST
Thurs, Jan 26th, 10am – 2pm PST

Weekly classes live on Zoom:
Wed, Feb 1, 10am -12 noon PST
Wed, Feb 8, 10am -12 noon PST
Wed, Feb 15, 10am -12 noon PST
Wed, Feb 22, 10am -12 noon PST
Wed, Mar 1, 10am -12 noon PST
Wed, Mar 8, 10am -12 noon PST
Wed, Mar 15, 10am -12 noon PST

Weekly Office Hours on Zoom:

Thurs, Feb 2, 10am – 11am PST
Thurs, Feb 9, 10am – 11am PST
Thurs, Feb 16, 10am – 11am PST
Thurs, Feb 23, 10am – 11am PST
Thurs, Mar 2, 10am – 11am PST
Thurs, Mar 9, 10am – 11am PST 

What if I can't make all the sessions? Do I HAVE to attend them or can I watch the recordings?

No worries!

Every single thing is recorded so you can access it anytime, whenever you’d like. So, if you can’t make a LIVE session, its recording will be available in our classroom within 24 hours.

Don’t love attending LIVE sessions and prefer to watch sessions on your own time? Permission granted to skip all the LIVE sessions if it’s not your thing. You can self-pace your way through the recordings and still have access to all the support you may need via email until the end of the course.

Wow, are you really offering unlimited support?

YES! Throughout the entire 8 weeks, we will offer unlimited support via email.  Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.

Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade+ of teaching online with you. We want to see you succeed!

We have blocked out our calendars for these 8 weeks, specifically so that we can be of service to you. It’s a huge part of this offering and a unique/rare opportunity to get this level of access. We’re here for it!

 

Will you run this course again?

We run this course once a year, so please hop in if you’re feeling called! 

All sessions are recorded and you can acces them whenever you’d like, forever.

 

Wow, are you really offering unlimited support?

YES! Throughout the entire 8 weeks, we will offer unlimited support via email.  Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.

Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade+ of teaching online with you. We want to see you succeed!

We have blocked out our calendars for these 8 weeks, specifically so that we can be of service to you. It’s a huge part of this offering and a unique/rare opportunity to get this level of access. We’re here for it!

 

Do I have to have an existing business/website to take this course?

All businesses start with an idea. With that in mind, all you need is an idea of something you’d like to teach or share with the world. If you don’t currently have your own business or website, that’s ok. This course will help you distill your idea into an online offering that could jumpstart your business.

When it comes to a website, it’s ideal if you have one, but if you don’t, you’re in luck!  You can sell a course from Instagram, from a mailing list, from clients you see in person, etc. There are lots of ways to do this!

What if I don't know exactly what I want to teach?

We believe everyone has something valuable to share and teach. We will help you explore what you do naturally, what delights you, where your expertise and gifts live so that “what could I possibly teach” becomes “I have so much to share, where to start!” We love this quote:  “The place Spirit calls you to is the place where your deep gladness and the world’s deep hunger meet.” — Frederick Buechner.

What if I fall behind?

Falling behind is a-okay in our book! We recommend just jumping right into the current lesson and material for that week. You can reach out to us for support and get back on track anytime during the course.

Also, you’ll have access to the content forever. If something comes up (we know life happens!), you can always refer back to the recorded sessions and materials on your own time. 

Will there be Q + A sessions?

Yes! We will have Q+A sessions built into our weekly sessions. You’ll also have unlimited support via email for any questions that arise as you move through class. 

Do I need to be tech savvy to do this course?

With any new learning adventure, there will be a learning curve to go with it! We are here to help make this process much more easeful. You can create your offering to align with your skills with your comfort level.

For example, if you are overwhelmed by fancy tech, you can have your offering be a series of zoom calls without a classroom at all. We will help you get clear on all these questions.

How much time will I need to devote each week?

Class each Wednesday and Thursday will be 2 hours.  The amount of time each week will vary from person to person (and will depend on the amount of content you have) but an estimate would be about 4 or 5 hours a week.

 

How long can I access the content?

You’ll have access to the content forever and can use it on an ongoing basis as a template for all of your future online courses.

Will there be a Facebook Group?

 Although we will not have an official Facebook Group, there will be many opportunities to connect with fellow students during class as well as in discussion groups inside the classroom.

For those of you who are active on Facebook, it’s worth mentioning that previous students have organized themselves into a Facebook Groups for ongoing support and discussion. 

Can I pay in installments?

At this time, we are unable to offering installment payments. 

What is your cancellation policy?

Once class has started, we are unable to accept any cancellations.