Course 1: Marketing
Foundations for Creatives
A Clear, Heart-Led Path to Visibility and Sales.
This is Where Marketing Starts to Make Sense
Marketing Foundations is the first course in our three-part series designed to help artists and creative business owners finally feel clear and confident about marketing.
It’s self-paced, packed with detailed lessons, and designed to walk you through everything you need to jumpstart your marketing efforts and grow with integrity.
This isn’t about louder marketing. Or hustle-based marketing. But effective marketing that feels aligned, intentional, and human.
SIGN UP FOR THE LIVE Q/A ON ZOOM; FEBRUARY 17th @11am PST
Join Kelly Rae and Wendy for a live Zoom Q&A for a juicy discussion about marketing! Sign up below to receive the link!
What you’ll learn in Course #1: Marketing Foundations for Creatives
Enjoy lifetime access to all course materials, so you can learn and revisit them anytime, from anywhere.
Part 1: What Marketing Is (and Isn’t)
We begin by reframing marketing for creatives so it’s less about hustle and more about storytelling, invitation, and service.
You’ll get clear on what marketing is (and what it isn’t), and understand who you’re truly here to reach (hint: it’s not everyone).
You’ll learn the milestones of the marketing journey and walk away with a clear starting point and roadmap, so you know what to focus on first, without guessing or spinning.
Part 2: Clarifying Your Message and Purpose.
This is where we lay the foundation for everything that follows.
You’ll get crystal clear on the deeper purpose behind your work and who it’s for, so you can communicate it with confidence.
Once your purpose and message are clear, the rest of the marketing steps become so much easier because you’re building from clarity instead of confusion.
Part 3: Your Dream People
There are people out there who will absolutely love what you make, they just don’t know you exist yet.
We’ll get clear on who those people are, what they care about, and what they need to hear from you so your marketing feels natural, not performative.
When you know who you’re speaking to, getting seen stops feeling like shouting into the void and starts feeling like connection.
Part 4: How People Find You (Search Fundamentals)
This is the part that’s made our previous students go, “Wait… THIS is how it works?!” (In the best way.)
You’ll learn the real mechanics behind Google, AI search, and the difference between being searched for by name versus being discovered through what you make.
We’ll also share an easy-to-understand introduction to SEO so the whole world of search feels less mysterious (and dare we say, even kind of fun).
You’ll understand how people search, what helps you appear in results, and why this one shift can change everything about your visibility.
Part 5: Your Website as a Clear, Trust-Building Home
Your website should feel simple, clear, and welcoming, so visitors can quickly understand what you offer and what to do next.
You’ll learn what user experience is (basically: how it feels to move through your website) and why it matters for marketing and sales. We’ll cover the top 10 foundations that help build trust and increase conversions, and share why blogging is still a powerful visibility tool (without adding a ton to your plate).
You’ll also get an introduction to behavior analytics so you can see what visitors are doing on your site and make smart improvements from there.
Part 6: Turn Browsers Into Buyers
Getting seen is important, but making it easy to buy is what turns interest into sales.
In this part, we’ll show you what’s quietly costing artists sales online, and how to fix it fast.
You’ll learn why browsers aren’t purchasing, what helps them feel confident saying yes, and how to create a shopping experience that turns “just looking” into enthusiastic buyers who come back again and again.
You’ll walk away with a clear understanding of the four key pieces to nailing eCommerce so your shop supports sales in a way that feels smooth and sustainable. Hello, momentum!
Ready to dive in?
“Would highly recommend this course.
Over the years, we’ve invested a lot of time and money in courses meant to help grow our business. Most never lived up to the hype or justified the cost. This course was completely different.
I’m walking away with a completely different mindset. I now have tangible, concrete actions I can take to market my business. Marketing concepts that once felt abstract finally make sense in practical ways and, more importantly, I know how to apply them to my own work. And this feels awesome!”
— Lori Roberts; Little Truths Studio
“Oh how I wish I’d had this class years ago!
This is quite possibly the most important class I’ve taken to support and honor my small business.
What a power-house duo! Kelly Rae and Wendy combine heart, soul, plus savvy business experience and in-depth knowledge into a class filled with juicy marketing insights. I’m now looking at my entire business through new eyes: from my website and blog, to my newsletters and even the layout of my entire shop. I’ve only begun implementing their suggestions and already I’m seeing more traffic and more sales”
“I could not have asked for a better DREAM TEAM to help me strengthen my marketing skills & understanding.
They bring real, lived experience in the nuances of a small, woman owned, creative business, along with a deep heart for the unique challenges we face as business owners. Their support, encouragement, and genuine enthusiasm shine through every lesson while breaking complex marketing terms down to feel achievable and full of possibility.
There are endless options for marketing advice today but finding the right voices to help steward your dreams matters and is worth investing in.
This is for you if…
- You have a creative business and website (artist, maker, coach, healer, writer, therapist, author, or teacher). You’ve tried marketing, but you’re stuck and ready for better results.
- You’ve poured your heart into your offerings, but sales and traffic still aren’t where you want them to be.
- You’ve dabbled in social media or other marketing efforts, but it all feels scattered, exhausting, or inconsistent.
- You want to understand where to put your energy, time, and money for the biggest impact when it comes to marketing.
- You’re craving both the practical know-how (Google Analytics, SEO, email, website upgrades) and the soulful strategies that feel aligned with your values.
- You want seasoned guides (Me, Kelly Rae + my trusted CMO, Wendy) showing you step-by-step, with examples tailored specifically to the creative and art business industry.
Who we are
Hello, I’m Kelly Rae. I’ve been building a creative business for over twenty years, learning marketing through trial and error until I realized it wasn’t effort I was missing. It was understanding how marketing works beneath the surface. When the right systems and strategies came into place, everything shifted.
And I’m Wendy, a marketing strategist with over twenty-five years of experience working with artists and creative businesses. I’ve built a creative business myself, so I understand what it’s like to wear all the hats, and I love helping creatives uncover the often-missed pieces of marketing that lead to those powerful “aha” moments.
What you create matters.
We know how much courage it takes to put your work into the world. If you’re ready for marketing to finally make sense, we’d love to help you build a simple flow that grows your audience, increases your visibility, and supports real sales.
Early Bird Pricing Ends Soon!
$249 $299
CLASSROOM DOORS OPEN FEB 25TH, 2026
Want the Full Marketing Series?
Course #1: Markeeting Foundations for Creatives is the first in our three-part marketing series.
Want to explore the full series?
“Would highly recommend this course.
I’m walking away with a completely different mindset. I now have tangible, concrete actions I can take to market my business. Marketing concepts that once felt abstract finally make sense in practical ways and, more importantly, I know how to apply them to my own work. And this feels awesome!”
— Lori Roberts; Little Truths Studio
“Oh how I wish I’d had this class years ago!
What a power-house duo! Kelly Rae and Wendy combine heart, soul, plus savvy business experience and in-depth knowledge into a class filled with juicy marketing insights. I’m now looking at my entire business through new eyes: from my website and blog, to my newsletters and even the layout of my entire shop. I’ve only begun implementing their suggestions and already I’m seeing more traffic and more sales”
“Sales are up!
I’m so inspired to make the changes that we’ve gone over, and I’m already seeing a difference! I just wanted to say thank you, I have thoroughly enjoyed the course!”
"This has been such an informative course.
Thank you so much for offering it! Kelly Rae – you really do have the gift of gathering women to form a harmonious constellation of kindreds. :)”
– Sacreah; Inspirah Designs
“It's been exactly what I've needed to take my business to the place I imagine it can go.
You both have laid the foundation and the super clear structure of what we need to do, when, where, and how. So grateful!!!! I have gotten the keys to the future of my business and how to market the right way, from the beginning. I can’t tell you how grateful I am for this amazing class. Priceless!”
— Kara Stewart
"I’ve gained clarity, confidence, and the courage to take inspired action.
Working with Kelly Rae has been a dream come true. Paired with Wendy’s gentle, guiding marketing expertise, this experience has been deeply transformative. This journey has been joyful, rich, soulful, and freeing. Wendy and Kelly Rae embody heart, truth, possibility, and pure hope for our success.”
– Katie Warchol, Artist & Founder
Frequently Asked Questions
How is this different from other marketing courses?
This course is different because it was built by two women who are living it. We’re creative business owners, we’re mothers, and we understand how tender and vulnerable it can feel to put your work into the world and hope it reaches the right people. What you make matters. And it deserves to be seen, supported, and purchased by the people who will truly love it.
Most creatives have been forced to piece marketing together on their own, trying a million things and wondering why nothing feels steady. In this course, we teach the foundations most people skip, the ones that make marketing feel calmer, clearer, and far more effective. The goal is simple: to help you build a marketing flow you can trust, so you can get back to creating while your business grows in the background.
And this isn’t just theory. When Wendy joined my team, everything changed. Within a year, we saw 64% growth in organic search, a 60% increase in overall traffic, and a 400% increase in revenue.
We also teach through real examples from artists and creative business owners, and the testimonials from past students speak for themselves: this course creates major clarity and momentum.
Is all of the content available at once? LIfetime access?
From the moment you sign up, you’ll have full access to the online classroom where all the lessons are available. From there, you can move through the content at your own pace, allowing you to learn in a way that fits perfectly with your schedule and flow.
You will have lifetime access to the course so you can revisit the lessons anytime.
Do I have to be techy for this course?
Not at all. We’ll walk you step-by-step through each setup, and you’ll have both group support and 1:1 guidance along the way. We will not overwhelm you as our goal is to make the “techy” parts simple, doable, and (dare we say) even fun.
Will I be able to ask questions?
Absolutely! You’ll have the opportunity to ask questions in the course comments, and we’ll personally reply to help you along the way. Plus, our amazing community of students often chimes in with answers, tips, and encouragement, making it a supportive and interactive learning experience.
Do I need to run paid ads for this to work?
Nope. This about building the foundations and behind the scenes systems that help your work get discovered without relying on constant ads or launches. We’ll talk about ads in context, but they are not required.
Do you cover social media in this course?
We intentionally don’t cover social media in this class. This is Course #1 in our three-part marketing series, and we start with the foundations and build outward from there. In this course, we focus on your messaging, what you’re really selling (hint: it’s more than a product or service), getting found in searches, and optimizing your website so when traffic arrives, it converts.
Social media is covered in the other courses in our Marketing for Creatives series. While we’re on the topic, we’re big believers that you don’t need a huge following to have an engaged audience of buyers (we’ll get to that next).
I’ve already tried some marketing, but I feel stuck. Will this help?
Yes. In fact, this course was designed for you. We’ll take what you’ve already done and show you how to make it work smarter (not harder) — filling in the behind-the-scenes essentials most creatives skip.
Do I need a certain kind of website platform?
No. Whether you’re on Shopify, Squarespace, Wix, or WordPress, we’ll show you how to apply what you learn to your platform.
If you already have a website, you’ll get a ton of clarity on how to improve it so it supports visibility and sales. If you don’t have one yet, you’ll still learn the foundational strategy that will make building your website (and growing your business) so much easier when you’re ready.
I’m not “good at marketing.” Can I still take this course?
Yes. This course was created for creatives who feel overwhelmed, confused, or unsure where to start. We break everything down in a way that’s simple, practical, and supportive, so you can build confidence as you go.
You don’t need to be techy or extroverted or shouty or aggressive. A lot of marketing takes place behind the scenes, and we’re excited to share these secret weapons with you!
Where is this class hosted?
The course is hosted on Kelly Rae’s learning platform. You’ll get a personalized login and access to your own student dashboard, where this course, and all the courses you’ve purchased with me are stored for easy, lifetime access.
What is the cancellation policy?
Because of the nature of having instant access to all the lessons upon payment, we are unable to offer refunds.