Hello, my friend!
One of the mistakes I made in the early years of my art biz was not paying any attention to creating a compelling brand. I started my business in 2005 and didn’t create a cohesive narrative until 2016! Once I officially had a brand, I wondered why I’d waited so long. It made all the difference, and I’m now ready to share that wisdom with you through Heart-Led Branding, a collaborative, comprehensive branding course with my talented Branding Specialist and Designer, Emma Brownson.
This course will inspire you to create a brand identity that feels as genuine and unique as the art you make. It’s about finding your signature style and shaping it into life so you draw YOUR people into YOUR world.
Imagine if people took one look at your branding and website and said, “Omgosh, I LOOOOVVVE your website, and everything you do!”
It’s possible, and I’m so excited to invite you into a space where your art and your soul can shine together. We’ll help you sift through the details and discover what already exists within you, walking you through the building blocks of your visual brand, piece by piece.
What is brand identity and why does it matter?
Branding for artists isn’t about fitting into a neat little box or chasing the latest trend—it’s about YOU. Your brand identity is so much more than just a logo or the colors on your website. It’s the heartbeat of your business—your journey, values, and story. It’s the feeling people get when they experience your work and the energy you bring into the world. It’s the soul behind your art.
In this course, we’ll dive deep into it all—your personality, color palette, fonts, graphics, and even the vibe of your photography style. But the magic happens when all of these pieces come together, harmoniously and authentically, to reflect the true essence of your brand and naturally attract those who not only love your art, but also feel deeply connected to you and your heart.
If you’re ready to create a business that reflects your soul and allows your art to flourish, come join us!
Course begins on February 25th!
FAQs
Q: How will this course help me develop my brand identity?
A: We’ll dive deep into the core of your brand—exploring your values, your vision, and the unique qualities of your art that set you apart. You’ll learn how to communicate that in a way that speaks directly to your audience and creates an experience that feels true to you. We’ll explore visual elements, messaging, and storytelling techniques to help you build a cohesive and authentic brand identity.
Q: Is this course for artists or creatives who are just starting their business, or can more seasoned artists benefit from it too?
A: This course is for artists at all stages of their business journey! Whether you’re just beginning and wondering how to start an art business, or you’ve been in the game for a while and are ready to redefine or refine your brand, Heart-Led Branding offers tools, guidance, and inspiration for everyone.
Q: Do I need to have a specific business setup before taking the course?
A: Not at all! This course will help you get clear on your brand and your offerings. It’s all about guiding you into your creative business with intention, clarity, and heart.
Q: Will this course teach me how to market my art effectively?
A: Yes! Marketing is a key part of building a heart-led brand. We’ll explore how to authentically connect with your audience through various channels, whether it’s social media, email, or your website. The goal is to help you market your art in a way that feels aligned with your values and resonates with the people who are meant to find you.
Q: Will this branding for artists course benefit other business owners?
A: Absolutely! While we do give lots of artist-specific examples, almost everything we teach will be applicable to all types of businesses.
Your art deserves to be seen and celebrated in a way that feels true to you—and Heart-Led Branding will help you do just that.
I winged it for ELEVEN years—don’t make the same mistake I did! Join Heart-Led Branding for Artists today!
