Demdaco Appreciation Week continues (hope you guys are finding this fun and interesting) today with another giveaway (see below!) and a conversation with Anne, a product developer who I work super closely with at Demdaco.

36 years young today. First bday with this true love

There have been some good questions coming my way about all of this that I think are important to address. In the absolute celebration of being honest, here are my answers + thoughts!

Q:  It seems like you and Demdaco are still in the honeymoon phase. Who came up with the idea for Demdaco Appreciation Week? 
A: I came up with this idea, asked them if they would agree and they graciously said yes. I sometimes wish we were still in the honeymoon phase (working together three years) but we are not. Just like ANY relationship (friendship, marriage, business collaboration, etc), I believe that working relationships require nurturing and open, honest communication. My relationship with Demdaco is no different. We’ve had our ups and downs and misunderstandings and miscommunication which is inevitable when working so closely on something meaningful/important to both parties. So yes, we have our hurdles but we work through them while remaining committed to the same thing: doing the right thing while celebrating our partnership while negotiating tricky pieces while being firm while remaining open while staying honest while respecting the other while problem solving while moving forward.

Q: Are you not concerned about offending other companies + artists?
A: I am not concerned about offending the other companies that I work with – many of whom are brand new partnerships off to exciting starts that have also been highlighted here on the blog (Calpyso Cards for cards! Creative Co-op for home decor!). This week is about celebrating the licensing partner that started it all for me, the one that I’ve had the longest relationship with, the one who has paved the way for me to continue to grow both personally and professionally. I’m confident the other companies I partner with are celebrating right along with me because what is successful for one partnership is successful for all.

As for other artists, I hope in sharing a bit about Demdaco and how they work with their artists, I’m encouraging my fellow artist friends to find their right partners, to celebrate those partnerships, to dream big inside the licensing world (if that’s what they want), and to gain some inspiration from the videos and photos. The videos are really for the creative souls of the world, a peek into how it all works and direct access and information from people inside the industry. This is information/inspiration that quite frankly I find super valuable and rare – you just don’t see it very often – conversations between artist + manufacturer – and I am so grateful to Demdaco for doing it. When it comes to other Demdaco artists, you’ll hear how I feel about them (nothing but love!) in the video today – they are an amazing group and I’m in very, very good company. I operate from the place that there is plenty of room for all of us and that we’re all supporting and encouraging one another. My success is theirs, and vice versa.

(Me, Anne, 2009)

Okay, back to it…..there are people who come into our lives and change everything. Anne has been one of those people for me ever since asking me to license my work with Demdaco. We started working together in 2008 and met one another in 2009 shortly after the KRR Collection entered the retail market. Above is a photo of the two of us meeting one another for the first time.

Since then, we’ve worked closely together, working on the KRR products. I generally make the art and Anne (and her amazing team) do all of the hard stuff when it comes to all the technical and intricate pieces of product development. But together, Anne and I brainstorm ideas, we choose which art goes on which format, we see each other once or twice a year, we skype, we email, we text, we talk, constantly going back and forth about whatever products the team is currently working on sourcing, developing, sampling, and more.

(at the national sales meeting, 2009)

You know how when you talk to people and it’s clearly evident how much they love their job? That’s Anne. She loves her job and it shows with her knowledge of the industry, her design talent, and her creative enthusiasm. Once, Dave K (co-owner of Demdaco) told me he always knows when Anne’s product samples have arrived because he can hear her joyful screams all the way down the office hallway. And that’s so true. She has a way of getting super excited and LOUD when she’s happy and/or inspired and it’s quite contagious to the lucky people around her.

(that’s us at the National Sales Meeting in 2009. See/read more here.)

During this interview with Anne, you’ll hear how the KRR line came to be (and what a risk it was for both of us), how Demdaco finds their artists (you’ll be surprised), how they try and honor the indie/handmade movement, how they’ve come to embrace the mixed media art community (with successful partnerships with many mixed media artists), how the product development process works, what she thinks is the key to creating successful products, and so much more, including a surprise guest!

Also, if you’ve ever wondered why my paintings always have figures with tilted heads, the answer is in this video! One more thing….what is hilarious to me about this video is that we’re on our best behavior…usually we’re a bit more giggly and silly and ALL OVER THE PLACE with our chatter and ideas, but after a disastrous first attempt at our video (due to all the above), we decided to try again with a more grown-up/reserved approach 🙂

I just rewatched this video and really love our conversation…enjoy! The sneak peek of the summer product that I mentioned in the video will happen later this week!

Important: For those of you who might be interested in licensing your work in the gift industry, I, along with Ingrid Liss (Demdaco’s creative director that Anne mentioned a couple of times in the video) and a few other super talented peeps in the gift industry will be participating in The Creative Connection’s pitch slams – a chance for you to pitch your ideas, meet key players, and get valuable advice. We’d love to see you! More info here!

Big thanks to Jonathan Jones at Demdaco for editing our skype conversation!

everyday giveaway

We’re giving away a little something special everyday this week in honor of Demdaco Appreciation Week here on the blog. Feel free to enter ALL of the giveaways! We’ll be picking winners next week, including the winner to the all expense paid trip with me (see Monday’s post to enter that giveaway)!

For today’s giveaway:
*We’re giving one lucky commenter $100 to spend on whatever they wish in the online shop.
*I’m giving another lucky commenter an original painting by me!

Giveaway rules:
* To enter the giveaway, leave a comment in this post! Tell us something funny, tell us a meaningful story, tell us what you’re celebrating, WHO you’re celebrating today….anything goes!
* Just one comment per person, please. International commenters welcome!
* I’ll announce the winner soon.
* Go!

PS: If you haven’t already, be sure to enter all the giveaways this week. We’re offering a giveaway every day, including an original painting every single day! 
Giveaway #1: original painting + all expense paid trip!
Giveaway #2: original painting + $75 to spend on products

Hi, I'm Kelly Rae Roberts!

Before I picked up my first paintbrush at the age of 30, I was a medical social worker. I followed my whispers and started playing with paint and everything changed.

Now I’m a full-time artist, author and Possibilitarian, who helps women explore and nourish their creative souls.

Don't want to miss a post?

Get my LATEST POSTS sent to your inbox.

  • This field is for validation purposes and should be left unchanged.

Recent PostsRecent Posts Flower

My wish for us in 2023

My wish for us in 2023

  Happy New Year, friends! I've been reflecting on this past year, what I'm proud of, what was hard, what I want to carry forward in 2023, and what I want to let go of. It has been a pivotal year for me, and I'm ready for a fresh start. As I move into this next...

read more
The sweet gift of amazement from a barista

The sweet gift of amazement from a barista

  Recently, I was ordering my usual oat milk mocha at my favorite coffee shop when the young man at the counter, a barista, casually asked, "Whatcha doing today?" I shrugged my shoulders and answered, "Not much, just a little work." "Oh, cool," he said. "What do...

read more

Explore the Blog Categories

Instagam icon Let's be friends on Instagram (I love it there!)