Many months ago, I discovered Swedish designer, Gudrun Sjoden’s clothes. And it was love at first sight.

Have you heard of their clothes? Am I the last one to know? Holy smokes, it’s good. Colorful. Playful. Ethically sourced and made.

Clothes for every size, shape, age. What can be better?

My friend Rachel (seen above in her Gudrun clothes) introduced them to me many months ago and I’ve been obsessed ever since.

At first I fell in love with their clothes. They’re beautifully flowy. Colorful. Artsy. And perfect for layering.

I love that they’r COMFORTABLE, affordable, and made with the environment in mind. Sustainable business is my jam.

I adore that all the clothes start off from a woman’s (Gudrun herself) sketches and then get turned into brilliant clothes.

I also love that they have not just clothes but tights (SEE those in the photo above? They have flowers all over them. Love!), and shoes and scarves and even home goodies.

After I fell in love with their clothes,  I fell in love with Gudrun herself. At 70 (SEVENTY!), she just celebrated 40 years in business. FORTY YEARS! I love her artistry. I love how she runs her business with soul. I love how she makes an impact doing what she loves. I love that her business is global, often working with the locals for her STUNNING photoshoots.

And so. You can imagine all the happy dances that took place when I was asked to be an ambassador of their company! OMGoodness, ya’ll. It feels like a dream partnership, one where I can shout my obsession from the rooftop and proudly say “Go check out these clothes! Go check out Gudrun!” And it all ties so gorgeously into my Wear Your Joy project.

And so, for now this partnership means that I get to simply be an ambassador, to talk them up to my tribe (you!) and do it with so much joy, because the truth is I would do it anyway, official “ambassadorship” or not.

So yes, here’s to many years of a beautiful partnership. I. Am. So. Excited.

Go check out all the beauty over on their website. And head over to their Pinterest for inspiration GALORE. You’re welcome :)))


Kelly Rae pic and signature

Hi, I’m Kelly Rae Roberts! Before I picked up my first paintbrush at the age of 30, I was a medical social worker. I followed my whispers and started playing with paint, and everything changed.

I’m now a full-time artist, author, and Possibilitarian who helps women explore their creativity, nourish their souls, and build thriving creative businesses.

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